Experience
Communication with substance – from over 30 years of practice.
Here you will find some concrete examples of my previous activities:
Strategic communication and media relations
-
Planning and implementation of the communication strategy for a pharmaceutical company in the Swiss domestic market
-
Development and execution of communication strategies for the introduction of new technologies such as cell and gene therapies and nuclear medicine
-
Development and implementation of media relations strategies targeting national and international outlets
-
Development of a global employer branding campaign focused on attracting top young talent
-
Concept and execution of a 360-degree communication campaign for the opening of a new exhibition center
Issues, incident and crisis management
-
Communications lead for Emergency Management in Switzerland for a global pharmaceutical company
-
Handling of communications for incidents such as accidents, legal cases, quality issues, and product recalls in Switzerland
-
Communication of numerous restructuring initiatives and site closures
-
Communication on global topics such as natural disasters, pandemics, cyberattacks, political unrest, or militant actions
-
Communication on industry-specific and political topics such as drug pricing, patent protection, or economic conditions - in close coordination with Public Affairs and industry associations
Project management & representation
-
Establishment of a global communicator network
-
Organization of opening events for new research and production sites, involving authorities and media
-
Communication support for global scientific symposia
-
Introduction of a group-wide branding concept
-
Development and implementation of a company-wide sponsorship strategy
-
Multiple short-term interim roles and temporary leadership of communication departments - always with the aim of taking on responsibility quickly and ensuring stability